Monday, December 11, 2006

iVillage Second Life Girls Night Out

iVillage is going to start a bi-weekly "Girls Night Out" in Second Life.


"iVillage, an online community for women established in 1995, is coming to the virtual world of Second Life in the form of a bi-weekly Girls Night Out that will seek to showcase existing content rather than draw people to a branded location, according to Marc Schiller, CEO of digital brand strategy firm Electric Artists, which is launching the initiative in partnership with the Electric Sheep Company (who are, of course, sponsors of this blog).

Every two weeks, according to Schiller, a different curator will lead a group of iVillage members on a short tour of interesting locations around Second Life. Tours will take in things like tutorials, music, interesting builds and many other subjects, and will also seek to “highlight the great women who are doing amazing things in Second Life,” he said. The first tour, led by Electric Sheep Cory Edo, will kick off on Thursday, December 14th.

“Second Life has an incredibly rich community of women. I didn’t really see that the brands coming into Second Life were addressing these women at all,” Schiller said in an interview with 3pointD. “What’s needed in Second Life are not more branded islands, but letting people know what the great things in Second Life already are. This is about iVillage extending what they already are on the Web, a place to bring women together.”

ESC Cory:

"The other really cool thing about this is: Ivillage foots the bill for the things you’d normally need to invest in to organize a great discussion/tour group. They take care of the land, the loft, the tour HUD, and the promotion - you just come up with some great ideas and organize a tour. You’re free to concentrate on the stuff that really matters - the tour you organize, and being host to a wide variety of people from across the globe."

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