Thursday, April 12, 2007

CBS and Joost

Another big win for Joost.

From the press release:

"Through Joost, the world's first broadcast-quality Internet television service, viewers can watch CBS programs through a customizable platform with advanced television viewing features such as links that lead to more information or related websites based on the content; and a variety of plug-in applications, such as instant messaging, message boards and news tickers.

"Joost is a long-term solution for content owners seeking to expand their audiences in the online world. A state-of-the-art global distribution platform, Joost is the perfect place for CBS to offer its channels, brands and premium programming to online audiences," said Yvette Alberdingkthijm, executive vice president of content strategy and acquisition for Joost. "By working with Joost, CBS can get closer to its audiences while retaining maximum programming flexibility and control over its channels."

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