Media Post reviews Joost

Joost is going to be so huge. Highlights from the article:

“We like to think of ourselves as an aggregator,” adds Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost. “The business model is very simple. It provides [content owners] with another form of distribution.”

Joost’s Alberdingk Thijm offers only that future deals might be different for different companies. “The content owners have the final say,” she notes, adding that numerous combinations of advertising-based deals could be struck. “The content owners can sell the time and package it with their other media — or we can sell it. We have a global sales team in place.”

Joost “will be direct competition with cable and satellite,” says one network executive. “We have tremendous existing businesses with those companies — representing billions of dollars.”