CNN Pipeline launches
"You can't find anything like this on the Web," said David Payne, senior vice president of CNN News Services and general manager of CNN.com.
One goal is to get people to use CNN Pipeline on their computers while at work, especially if they don't have a TV nearby. Pipeline also is meant to have a much different feel than CNN or CNN Headline News. Among other things, CNN Pipeline will feature raw video — of the latest car chase, weather disaster or congressional hearing — with relatively little commentary from anchors.
The trick: getting users to both understand the new service and then pay for it. In an environment where most online news is free, CNN plans to charge about $25 a year for Pipeline. The content won't include any ads.
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