Cell Phone Movie Tickets

Movie Box Office launchs its cell phone movie ticket product at the Emagine Entertainment theater.

From the yahoo news article:

"After buying a ticket, a customer gets a text message with a link to a site that supplies a bar code, Movie Box Office says. Theater ushers have scanners to read the bar codes.

One expert said the cell phone ticketing method will catch on only if it is significantly easier than buying a ticket at the theater or online using a computer.

"The key is to create enough of an advantage relative to the hassle of learning to navigate the system and typing all of the information into a cell phone keyboard," said Jeffrey K. MacKie-Mason, a professor of economics and computer science at the University of Michigan."