Thursday, March 09, 2006

Borrell Associates Local Paid Search Report

Borrell has released a new study on local paid search. The free white paper is here.

From the white paper:

"(Local paid search) will more than double in size this year to nearly $1 billion, and then nearly double next year, reaching more than $4 billion by 2010.

The biggest concern for web sites run by traditional local media companies is that they face being walloped by something that should be all too familiar - targeted media. Their web operations continue to rely almost exclusively on selling banners and listings, a form of online advertising that will grow slowly then decline and local paid search takes over. Vendors with local seach applications are clamoring to help companies catch up. Local media companies should have one foot on the local search/local commerce bandwagon already, with plans to "go deep" in this area."



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