Suica Ads

From Wikipedia:

"Suica (Japanese: スイカ) is a rechargeable contactless smart card used on the (JR) East network, Tokyo Monorail, and Rinkai Line in Japan. Launched in November 2001, the card is usable currently in Sendai and Kanto area, with expansion into the Niigata region planned January 2006. The card can also be used interchangably with JR West's ICOCA card in the Kansai region. Suica stands for "Super Urban Intelligent CArd", and the pronunciation is also a pun on the Japanese word for watermelon, "suika". In the logo, the "ic" is highlighted, as the initials stand for integrated circuit, the technology inside the smart card, in common Japanese usage."