M:Metrics: Mobile Game Consumption

I missed this Monday but M:Metrics released another round of stats, this time on games.

From the press release:

"National carriers have added on average of about 59 titles to the storefront on the leading devices used to download content over a five month period since September 2005. Yet, despite a broader selection of game titles, consumer's appetites for then is largely unchanged.

"As all carriers more aggressively promote subscription-based models, they are also testing price inelasticity by gradually inching up average pricing," said McAteer. "To grow the market, carriers must work in tandem with publishers to provide real value for a more expensive subscription, rather than treating it as just another pricing tactic."

U.S. Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: January 2006
Activity	Projected Monthly Reach (000s)	Percent U.S. Mobile Subscribers	Change
Sent Text Message	62,421	34.1%	+2.4%
Retrieved News and Information	19,008	10.4%	+2.3%
Purchased Ringtone	18,372	10.0%	+3.9%
Used Photo Messaging	17,971	9.8%	+5.7%
Used Personal E-mail	14,026	7.7%	+4.3%
Used Mobile Instant Messenger	11,979	6.5%	+3.6%
Used Work E-mail	8,479	4.6%	+7.5%
Purchased Wallpaper or Screensaver	7,372	4.0%	+2.7%
Downloaded Mobile Game	6,006	3.3%	(-0.7%)

Source: M:Metrics, Inc., Copyright © 2006. Survey of U.S. mobile subscribers. Data based on three-month moving average for period ending January 31, 2006, n= 35,649