Thursday, March 09, 2006

TV Not the Triple Play Driver

With all of the US telcos holding out bandwidth for IPTV, you have to wonder. So does Telecom Magazine.

From the article:

"But to gain market share and the high ARPU, Paolo Agostinelli, Fastweb’s CMO, stresses the need to first offer a very competitive voice and internet access service with perceived value – it is only then can you hope to reel in the even higher ARPU triple-play subscribers who use TV.

“TV has not been a strong reason to buy Fastweb for those not interested in voice/internet services,” he said at the IPTV World Forum today. “Before you can offer triple play, you have to be seen as the best [value for money] on each of the different services [video, voice, internet].



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