TV Not the Triple Play Driver

With all of the US telcos holding out bandwidth for IPTV, you have to wonder. So does Telecom Magazine.

From the article:

"But to gain market share and the high ARPU, Paolo Agostinelli, Fastweb’s CMO, stresses the need to first offer a very competitive voice and internet access service with perceived value – it is only then can you hope to reel in the even higher ARPU triple-play subscribers who use TV.

“TV has not been a strong reason to buy Fastweb for those not interested in voice/internet services,” he said at the IPTV World Forum today. “Before you can offer triple play, you have to be seen as the best [value for money] on each of the different services [video, voice, internet].”