In-Game Advertising: Advice from Your Mom
Fran Kennish lays down the law for advertisers thinking about making some in-game ad buys.
From the article:
"With revenue expected to break the $10 billion mark this year and garner over $300 million in advertising investment, the gaming industry represents a strong marketing opportunity.
Video gaming offers the opportunity to connect with traditionally difficult-to-reach consumers-- young affluent males. It attains the fourth-highest reach (after TV, internet and radio) against teens and heavy gamers. Not only can in-game advertising efficiently reach key consumers, it can also reach them while they are actively engaged with the medium.
Ready to play?"
I wonder which games Fran is activly engaged in. WoW? Probably a straight up HALO player...
From the article:
"With revenue expected to break the $10 billion mark this year and garner over $300 million in advertising investment, the gaming industry represents a strong marketing opportunity.
Video gaming offers the opportunity to connect with traditionally difficult-to-reach consumers-- young affluent males. It attains the fourth-highest reach (after TV, internet and radio) against teens and heavy gamers. Not only can in-game advertising efficiently reach key consumers, it can also reach them while they are actively engaged with the medium.
Ready to play?"
I wonder which games Fran is activly engaged in. WoW? Probably a straight up HALO player...
Labels: In-game Advertising, TV
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