Promax Conference: Millennials and Media

Mediaweek posts about a pannel at the Promax conference in New York this week.

From the post:

"Researcher Brent Magid says no other group of consumers will have as profound an impact on the media business over the next 10 years as the Millennial Generation, 9- to 28-year-olds, and he told promotion and marketing executives that it is imperative that they find a way to get their messages across to this group.

"If you are going to be successful [marketing your products] you must pay attention to this group," Magid said, which gets much of its information from word-of-mouth or from social networking sites on the Internet. Magid said 18 million 13-28 year olds use social-networking sites each day. But Magid warned that "the pot of gold is not necessarily [attained by] creating your own page on MySpace.com."

Magid said while much of the information the Millennials get is from word-of-mouth or Internet interaction, he said on-air promotional messages by the TV stations and networks is one of the most important ways to reach this group. So crafting promotional messages, a bit more cutting edge than traditional messages, to this group is vital."