Thursday, June 15, 2006

In-Game Ads to Reach $400 Million by 2009

From a story on CNET, Park Associates predects in-game advertising will reach $400 million by 2009. With only $80 million currently being spent, where will all of that growth come from?

From CNET:

"The report says advertisers will be influenced by two things: First, more gamers are spending more time gaming and less time watching television. Second, gaming is becoming more of a family-oriented pastime.

"Gaming is becoming a major media. If, as anyone believes, the 18 to 34 (year old) demographic is spending more time on gaming and less time on TV, then advertisers need to figure out a way to get them back," said Yuanzhe "Michael" Cai, director of broadband and gaming at Parks Associates research group."

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