Wednesday, July 26, 2006

In Game Advertising: Massive

A recent press release by Massive talks about a Toyota campaign running in Anarchy Online.

From the press release:

"For the Toyota Yaris campaign, gamers are encouraged to engage with the ads to unveil an image of the new Yaris. The campaign is running in multiple games on the Massive Network and utilizes Massive’s dynamic 2-D elements and full-motion video and audio ads, in addition to the new interactive units, to reach the coveted gaming audience. The new in-video game ads were developed in collaboration with Toyota’s advertising agency of record, Saatchi & Saatchi in L.A.

“Our business has been built by constantly expanding our technological capabilities and by driving innovation in video game advertising,” said Nicholas Longano, president of New Media at Massive. “This new ad unit allows gamers to interact with the game environment in new ways and provides our advertisers with a powerful means of delivering a compelling brand experience to the gaming audience.”

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