Yahoo and Granada International: New Media

Paid Content has a couple of posts today about new media.

Yahoo's Terry Semel:

"Semel: “We believe now is the time to make investments in new audiences and new ways to engage them to ultimately build new revenue opportunities. We plan to further invest, innovate and secure leading positions in the areas where we see the biggest growth opportunities — in social media, video, and mobile access.”

Granada International's Martin Blakstad:

“It’s one of those chicken and egg situations. If the content was there, maybe the market would develop further, but until you know how the market’s developing, the producers aren’t going to be willing to spend the money to develop the content. It’s going to take a leap of faith.”