Apollo: Not just the Commander of the Pegasus

TechCrunch reports on the soon to be released Apollo platform from Adobe.

TechCrunch:

"For those who aren’t familiar with it, Apollo is a cross-platform runtime that is still in pre alpha and allows developers to build applications for the desktop using web technologies including Flash, HTML and PDF. While Web 2.0 has prominently declared the desktop dead, its demise has been greatly exaggerated which is why I implore you to take a look at Apollo.

Mike did an interview with Adobe senior vice president and chief software architect Kevin Lynch about Apollo over on TalkCrunch and I recently interviewed Mike Downey, the Sr. Product Manager for Apollo. I also interviewed Kevin Lynch himself about Apollo earlier this year.

So as entrepreneurs and developers, you need to be aware of the potential impact of Apollo. The desktop will see the same creative infusion that the web once did, but with more features and with the web’s most ubiquitous display formats (HTML, Flash and PDF). Early adopters to the platform have the potential to reap a bonanza and bring about the gold-rush like mentality that swept the web.

Is someone going to figure out how to serve AdWords on the desktop with Apollo’s online/offline capabilities? Is it a new way to deliver rich media? A killer solution for email that spans web and desktop and integrates IM or VoIP? A new way to tie customers back to online properties?"