Tuesday, February 13, 2007

AT&T picks MediaFLO

I expect all things mobile are going to come back into the spot light this year. AT&T with its newly acquired BellSouth/Cingular will probably lead the way.

From the press release:

"MediaFLO USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated, and Cingular, the new wireless unit of AT&T, today announced they signed a definitive agreement to deliver mobile entertainment and information services to the wireless unit's subscribers. The two companiesexpect to make the service available to customers in late 2007.

"Our relationship with AT&T will redefine expectations of mobile media for millions of wireless subscribers," said Gina Lombardi, president of MediaFLO USA. "MediaFLO USA is looking forward to delighting those customers with familiar, high-quality content in a compelling, intuitive, mobile media environment."

"MediaFLO USA's service will add another dimension to our robust offering by delivering a TV-quality mobile media experience that perfectly complements our existing voice and multimedia services," said Marc Lefar, chief marketing officer for AT&T's wireless unit. "We look forward to bringing our subscribers a compelling, differentiated service and the innovative devices for which AT&T is known."

"We share with AT&T an exciting vision of a world in which consumers have access to a high-quality mobile media experience wherever they are, whenever they want it," said Dr. Paul E. Jacobs, chief executive officer of QUALCOMM. "This agreement -- the first of its kind between our two businesses -- goes a long way toward making that vision a reality."

From MediaFLO:

"MediaFLO USA delivers the best in mobile multimedia – a true TV experience on a mobile phone. That translates to unparalleled value not only for consumers, but also for wireless carriers, content providers, advertisers and OEMs. When it comes to this mobile-TV value chain, MediaFLO USA runs the entire operation, providing benefits for all service partners.

MediaFLO USA is revolutionizing the TV experience, combining what people know and love about TV with the energy and excitement of new media. Industry stats show the market potential:
  • U.S. mobile TV subscriptions will top 30 million in 2011 (ABI Research, June 2006)

  • U.S. mobile TV subscription revenue will top $2 billion in 2010 (In-Stat, June 2006)

  • In the U.S., mobile TV is more desired than any other cell phone feature (MediaFLO USA consumer research, 2006)"

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