Friday, April 13, 2007

Bud.tv traffic down 40% in February

Ouch.

From Ad Age:

"Traffic at Anheuser-Busch's online TV network cratered in March following an already underwhelming debut in February. Bud.TV drew 152,000 unique visitors last month, 40% fewer than February's 253,000 visitors, according to numbers released today by ComScore Media Metrix.

Quantcast, a separate ratings service, said the site was the 49,303rd busiest on the web, just ahead of pornography site www.jstfu.com, and just behind www.rubber-cal.com, which bills itself as a "comprehensive source for sheet rubber."

Pete Blackshaw, chief marketing officer of Nielsen BuzzMetrics, which measures online buzz through tools like BlogPulse, said Bud.TV hasn't made much of a stir online. "It's generated very little discussion, even relative to other things they do like Bud ads," said Mr. Blackshaw. "It is not penetrating at the level you'd expect."

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1 Comments:

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May 01, 2007  

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