Meta thinkd2c

Looking back over '06 stats. For the year thinkd2c received 16,700 page views. I didn't bother checking my Adsense account but I am sure '06 yielded 10's of dollars from Adwords.

Almost half of all traffic came from Google. The most popular content items were "lonelygirl15" and "silvercasting." 110 different countries accessed the blog at least once, but the biggest hits came from the US, UK and Canada.

The most disappointing event of the year happened late. One day of feverish blogging, I saw something odd on Rik Riel's blog and logged it so I could check it out later. It was a hoax post and it was pretty funny. The "breathless" editors at Second Life Herald got all worked up about it and I thought - here we go, time to get some major traffic! But no major traffic ensued.

I think '07 is already shaping up to be a big year for things we like at thinkd2c. I hope you stop by often for a survey of interesting d2c tidbits.

Silvercasting vs Goldcasting

A while back a New York Times article referred to the networks streaming of less well known content "silvercasting."

From the article: (subscription required)

"In the last six months, major media companies have received much attention for starting to move their own programming online, whether downloads for video iPods or streaming programs that can be watched over high-speed Internet connections.

Perhaps more interesting — and, arguably, more important — are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It's a phenomenon that could be called slivercasting."

With ABC streaming its 4 best shows, have we found "goldcasting?" I think it makes sense as more and more people become accustom to viewing video online that the major players would open up both types of content channels.

Silvercasting

From NY Times article, "As Internet TV Aims at Niche Audiances, the Silvercast is Born:"

"In the last six months, major media companies have received much attention for starting to move their own programming online, whether downloads for video iPods or streaming programs that can be watched over high-speed Internet connections.

Perhaps more interesting — and, arguably, more important — are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It's a phenomenon that could be called slivercasting.

In 2004, Wired magazine popularized the phrase "the long tail" to refer to the large number of specialized offerings that in themselves appeal to a small number of people, but cumulatively represent a large market that can be easily aggregated on the Internet. Plotted on a graph along with best sellers, these specialized products trail off like a long tail that never reaches zero."