A Primer on Online Video Viewing

From the Online Publishers Association, a new report titled, "From Early Adoption to Common Practice: A Primer On Online Video Viewing." (PDF)

Highlights:

• Watching video online is becoming routine, with one in four viewing at least weekly
• News and entertainment videos are amoung the most frequently watched online
• Veiwes go to multiple destinations for video - and then surf more
• Online video viewers have attractive demographics
• Online video viewers are cross-media consumers
• Viewers are receptive to video ads and driven to act
• Consumers are willing to pay for online videos to get freedom of access