Thursday, April 13, 2006

A Primer on Online Video Viewing

From the Online Publishers Association, a new report titled, "From Early Adoption to Common Practice: A Primer On Online Video Viewing." (PDF)

  • Watching video online is becoming routine, with one in four viewing at least weekly
  • News and entertainment videos are amoung the most frequently watched online
  • Veiwes go to multiple destinations for video - and then surf more
  • Online video viewers have attractive demographics
  • Online video viewers are cross-media consumers
  • Viewers are receptive to video ads and driven to act
  • Consumers are willing to pay for online videos to get freedom of access


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