Alternative Advertising to Hit $50m in 06

From the Center for Media Research:

""Spending on blog, podcast and RSS advertising is projected to climb another 144.9% in 2006 to $49.8 million.

Other key findings included in the Executive Summary:

• User-generated media remains primarily national in scope with 98.1%, or $20.0 million, of all advertising spending coming from the broader market in 2005
• Advertising networks and click-throughs are the largest ad insertion methods, generating $8.0 million and $7.8 million, respectively
• Blog advertising accounted for 81.4%, or $16.6 million, of total spending on user-generated online media in 2005, but blog ads will comprise only 39.7%, or $300.4 million, of overall spending in 2010
• Podcast advertising totaled only $3.1 million in 2005, but is projected to reach $327.0 million in 2010, when it will account for 43.2% of all user-generated media advertising
• Spending on RSS (Really Simple Syndication) advertising totaled $650,000 in 2005 and will grow to $129.6 million in 2010
• Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010
• Technology was the largest single category at $4.0 million in 2005, due primarily to the technology-savvy early adopters of user-generated media
• Auto was the second largest marketing category, generating $3.9 million in 2005, as car manufacturers utilized user-generated media to market their higher-end models to the "influential" demographic
• The media industry spent $3.2 million to advertise in user-generated media in 2005, as the industry tried to capitalize on its advanced knowledge of the consumer shift away from traditional media"