Oliver's 2 part review of Google Local Mobile
Oliver at The Mobile Technology Weblog has a really good 2 part review of Google Local Mobile.
Highlights: Found the right address and gave good directions. Kind of hard to use the interface. Works more or less like Google Maps. Satellite option is way cool. Conclusion: "don't underestimate Google."
I'm not sure too many people out there do underestimate Google but the huge number of applications and services they have been pumping out make it hard to see how the "me toos" are going to keep up.
Google is clearly going after the location based ad market and seems to already be there. They have all of the components in place: media buying relationships, local content, map data, mobile device access... what else is missing?
Highlights: Found the right address and gave good directions. Kind of hard to use the interface. Works more or less like Google Maps. Satellite option is way cool. Conclusion: "don't underestimate Google."
I'm not sure too many people out there do underestimate Google but the huge number of applications and services they have been pumping out make it hard to see how the "me toos" are going to keep up.
Google is clearly going after the location based ad market and seems to already be there. They have all of the components in place: media buying relationships, local content, map data, mobile device access... what else is missing?
posted by daniel davenport at 10:09 AM
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