2006: The Unbundled Awakening

Terry Heaton has a great post up about local broadcasters in the coming year.

The pull quote:

"I believe history will look back at 2006 as the year of an unbundled awakening in the media world, ushering in an era of creativity the likes of which we've not witnessed in recent history, especially in the advertising community. Unbundled media is clearly what people want, and when that kind of energy bubbles up from the bottom, media companies of all sorts have no choice but to respond. This is currently happening in the worlds of entertainment, education and information and one day will be realized in every institution of our culture."