Wednesday, December 21, 2005

Clickz's the coming year in Online Marketing

Clickz has a number of quotes from folks about the coming year in online marketing. Here is one:

RSS :: Dick Costolo, CEO of FeedBurner

First, the tools for managing and measuring RSS subscription and reach will get far more sophisticated, providing marketers with a more detailed understanding of feed consumption.

Second, 2006 will be the year that RSS subscription gets shoved "down the stack". That is, more and more subscribers will not have to know that they are subscribing to something specific called an RSS feed. They'll just say "I want to subscribe to this thing with one of the apps I normally use everyday" and it will just work. People who subscribe to feeds will no longer need to know to look for the little orange button and right click.

Third, marketers will continue to trial a number of podcast efforts in an attempt to embrace this more immersive and high-bandwidth customer experience, and a breakout marketer will emerge that "gets" the time-shifted and subscribed nature of this new medium. This breakout campaign or approach will change the way marketers perceive what can be accomplished with podcasts.


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