Amp'd Original Content

Amp'd annouces its first round of original content plans.

The partners from the press release:

-- Bunim Murray -- The originator of the reality television genre with MTV's "Real World," "Road Rules" and "The Simple Life," BM is working to bring existing reality shows into the mobile and blog space with Amp'd, as well as develop and produce original mobile series targeted for deployment in Q1 2006.

-- Donick Cary -- A writer/producer whose credits include head writer of "Late Night with David Letterman" and co-executive producer of "The Simpsons" and "Just Shoot Me" has an exclusive deal with Amp'd and is underway with development and production of six animated and scripted original programs set to debut in the first half of 2006.

-- QD3 Productions -- Quincy Jones' production company is providing documentary-style, behind-the-scenes footage from today's hottest hip-hop stars. Amp'd members will also have access to additional footage from top selling DVD documentaries "Beef" and "Beef II."

-- LivePlanet -- The production company co-founded by Matt Damon and Ben Affleck, and headed up by Larry Tanz, is working exclusively with Amp'd Mobile to create an unprecedented location-based mobile game that brings together social networking and entertainment in the mobile space. The "Hunt & Capture" style competition-based game, slated to release in Q1, 2006, pits real players across the country against each other for cash and prizes.