MVNO mania
MocoNews has a number of MVNO links up today.
The first is a report called "MVNOs - The Good, the Bad and the Ugly." (PDF) From the report summary: "We distinguish seven grades of MVNO, and seven levels of segment-specific value-added they can bring, leading to at least 49 business models."
The second is an article by Bruce Meyerson called "A phone of their own." From the article: "JupiterResearch estimates that a virtual cell brand needs from 300,000 to 500,000 subscribers to be financially viable."
And finally one from the Red Herring on Amp'd's launch. The quote: “When we began this company, partnering with MTV Networks was our No. 1 goal, not only because of their unrivaled understanding of today’s young adults, but also because we share the same goal of delivering the most original and compelling content across the rapidly evolving wireless space,” said Mr. Adderton.
A few facts from the article:
The first is a report called "MVNOs - The Good, the Bad and the Ugly." (PDF) From the report summary: "We distinguish seven grades of MVNO, and seven levels of segment-specific value-added they can bring, leading to at least 49 business models."
The second is an article by Bruce Meyerson called "A phone of their own." From the article: "JupiterResearch estimates that a virtual cell brand needs from 300,000 to 500,000 subscribers to be financially viable."
And finally one from the Red Herring on Amp'd's launch. The quote: “When we began this company, partnering with MTV Networks was our No. 1 goal, not only because of their unrivaled understanding of today’s young adults, but also because we share the same goal of delivering the most original and compelling content across the rapidly evolving wireless space,” said Mr. Adderton.
A few facts from the article:
- MVNO start-up costs: Virgin - $500m, Helio - $440m Amp'd - $300m
- According to the Yankee Group the global MVNO market will be $10.7b by 2010
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