More Mobile Marketing from Helen Keegan

Helen has another great post following up on her 20 Mobile Marketing applications post. This dives into the "Text to Win" promotion. I don't understand what the copyright laws on her site mean so I am not going to pull any quotes. One of the main points is that if a person doesn't win they should still get a compelling call to action. Go read the post.

Helen is also profiled today on Mobile Marketing Magazine. Go Helen!