Ads in 06

The Online Spin Newsletter has seven predictions for next years ad market. It a subscription required link but the folks at MocoNews have it up for us:

The seven predictions are:

• User-generated content will be king
• Video-on-demand will start to incorporate advertising
• The topic of “Integration” is not going to go away
• Mobile advertising will come into its own
• In-game advertising is going to explode
• There will be some element of backlash towards product placement from the consumer
• An advertiser will publicly state that its strategic planning will be led by its interactive agency for all media