Thursday, December 15, 2005

Ads in 06

The Online Spin Newsletter has seven predictions for next years ad market. It a subscription required link but the folks at MocoNews have it up for us:

The seven predictions are:
  • User-generated content will be king
  • Video-on-demand will start to incorporate advertising
  • The topic of “Integration” is not going to go away
  • Mobile advertising will come into its own
  • In-game advertising is going to explode
  • There will be some element of backlash towards product placement from the consumer
  • An advertiser will publicly state that its strategic planning will be led by its interactive agency for all media

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