Thursday, December 15, 2005

IGN Gamer study

IGN study says gamers drive wireless markets:

"IGN's report looks at the gamer segment to understand the subset of mobile gamers; the survey reviews what their purchasing habits are, as well as phone and game features they prefer. Early adopters, who will lead the way for all other cell phone users into the rapidly growing market for mobile gaming, spend 25% more on their hardware and are willing to pay 75% more than other gamers for mobile games.

IGN's survey cites the key opportunity of the wireless entertainment sector as the enormous installed base of cell phones. eMarketer data puts the current estimate at more than 160 million phones in the US."

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