Camera Phones and Bar Codes
The MIT Advertising Lab has a story on camera phones and bar codes in use for an ad campaing in Japan. From the Adrants article:
"In Japan, Northewest Airlines is running a billboard campaign which contains QR codes, small image tags on the billboards which contain an embedded URL. When a camera phone user takes a picture of the board, they are directed to a website that features a game where airline coupons can be won. A company called Semacode makes the technology behind the QR codes. Many phone manufacturers are adopting the technology which may make billboards finally serve a purpose other that simple brand awareness or physical directionals."
"In Japan, Northewest Airlines is running a billboard campaign which contains QR codes, small image tags on the billboards which contain an embedded URL. When a camera phone user takes a picture of the board, they are directed to a website that features a game where airline coupons can be won. A company called Semacode makes the technology behind the QR codes. Many phone manufacturers are adopting the technology which may make billboards finally serve a purpose other that simple brand awareness or physical directionals."
Labels: In-game Advertising
posted by daniel davenport at 10:15 AM
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