Wednesday, December 21, 2005

British Airways using SMS

British Airways will use SMS:

"In the short term, BA's passenger disruption notifications, cargo logistics and staff communication will adopt the SMS technology.

However, BA has big plans for the medium, which will act as an instantaneous way to keep its customers updated about services and flights.

As such, throughout 2005, BA has been testing the willingness of customers to give out their mobile numbers through its website for future communications with them.

Julie Fleming, marketing manager at British Airways IT procurement, said: "Earlier trials proved the effectiveness of SMS communications and we look forward to rolling this out in all parts of the business."



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