Monday, January 09, 2006

Mobile Media usage

MocoNews points to this survey on Net Imperative and breaks it down for us.

From the post:
  • 33% of males use MMS, while 40% of females use MMS
  • 38% of males use WAP, compared to 26% of females using WAP (overall, one third of mobile owners use the channel)
  • 61% of 18-24 year olds and 50% of 25-34 year olds having recently browsed the mobile Internet
  • 48% of WAP surfers visited one or more ringtone sites in the last three months…41% visited news sites, 36% games sites, 33% sports sites, 31% entertainment sites, 28% weather sites and 6% adult sites.

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