Thursday, January 05, 2006

Sprint Cable details

From the Sprint press release:

"The joint venture, which will be mutually exclusive for three years and have a 20-year term, calls for a combined initial financial commitment of $200 million, $100 million of which will be committed by Sprint and $100 million of which will be committed collectively by the cable companies. The investment is expected to be used to fund the development of the converged services, national marketing initiatives and back-office integration. The companies continue to contemplate additional participation from other cable companies.
  • Offer consumers access to the expanded four element bundle, or "Quadruple Play," or any combination of services including video, wireless voice and data services, high speed Internet and cable phone service
  • Serve growing consumer demand for a wireless "third screen" beyond the TV and computer screens
  • Develop and introduce new co-branded wireless devices that will provide new and unique features that integrate cable and wireless services
  • Sell and market these co-branded products and services to customers through a combination of 1,600 Sprint retail stores, cable retail outlets and other third-party distributors, including thousands of RadioShack stores

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