Friday, December 30, 2005

M:Metrics Survey: Mobile Content Consumption

A new M:Metrics survey: "M:Metrics data suggests that the age of the owner has a significant impact whether a popular device is used to access mobile content. According to M:Metrics' most recent monthly survey, Motorola has a healthy market share lead of 28.3 percent among 13 to 24 year olds, the age group representing the heaviest users of data services. Samsung ranked second with a share of 18.8 percent, followed by LG, which accounted for 16.2 percent. Nokia ranked fourth in this demographic group with a share of 15.5 percent."

US Mobile Subscriber Monthly Consumption of Content and Applications
M:Metrics Benchmark Survey: November 2005
Activity Projected Monthly
Reach (000s)
Percent US
Mobile Subscribers
Used Text Messaging 58,307 32.2%
Retrieved News or Information via Browser 18,552 10.2%
Purchased Ringtone 16,467 9.1%
Used Photo Messaging 15,550 8.6%
Used Personal E-Mail 12,298 6.8%
Used Mobile Instant Messaging 10,468 5.8%
Used Work E-Mail 6,991 3.9%
Purchased Wallpaper or Screensaver 6,616 3.7%
Downloaded Mobile Game 5,683 3.1%
Source: M:Metrics, Inc., Copyright 2005. Survey of U.S. mobile subscribers. Data based on the quarter ending November 30, 2005, n= 37,329 U.S. mobile subscribers.

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