M:Metrics Survey: Mobile Content Consumption

A new M:Metrics survey: "M:Metrics data suggests that the age of the owner has a significant impact whether a popular device is used to access mobile content. According to M:Metrics' most recent monthly survey, Motorola has a healthy market share lead of 28.3 percent among 13 to 24 year olds, the age group representing the heaviest users of data services. Samsung ranked second with a share of 18.8 percent, followed by LG, which accounted for 16.2 percent. Nokia ranked fourth in this demographic group with a share of 15.5 percent."

US Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: November 2005
Activity	Projected Monthly Reach (000s)	Percent US Mobile Subscribers
Used Text Messaging	58,307	32.2%
Retrieved News or Information via Browser	18,552	10.2%
Purchased Ringtone	16,467	9.1%
Used Photo Messaging	15,550	8.6%
Used Personal E-Mail	12,298	6.8%
Used Mobile Instant Messaging	10,468	5.8%
Used Work E-Mail	6,991	3.9%
Purchased Wallpaper or Screensaver	6,616	3.7%
Downloaded Mobile Game	5,683	3.1%

Source: M:Metrics, Inc., Copyright 2005. Survey of U.S. mobile subscribers. Data based on the quarter ending November 30, 2005, n= 37,329 U.S. mobile subscribers.