Tuesday, January 17, 2006

Mobile TV Commercials

The New York Times' Matt Richtel writes about advertising on mobile devices.

From the article:

"Television-style advertising is coming to a mobile phone near you. It is part of a broader push by marketers to create a new generation of "up close and personal" ads by delivering video, audio, banner displays and text clips over a device carried by most American adults.

In March, Verizon Wireless and Sprint Nextel plan to test how consumers react to short video ads on their phones. But the carriers, fearful of upsetting customers, said they were not planning to deploy this broadly.

This has to be approached delicately because there's a fine line between adding value to a customer and intruding," said Pragnesh Shah, vice president of product innovation at Sprint Nextel. Still, Mr. Shah said he saw enormous potential in delivering advertising on a device that is always on and carried everywhere."

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