MobiTV: Focus on Content not Technology

From Mobile Marketing Magazine, this statement from MobiTV Europe Director of Business Development, Peter Mercier:

“Consumers do perhaps need to know about the technology, but I am not sure that the point of consumer differentiation is going to be whether they get their Mobile TV through DAB, DVB-H, Unicast, UMTS or even wi-fi. If you can provide a useful content experience, a good channel line up and a service that looks and feels like TV, that is the point where customers will buy it and you will get mass-market take-up. How it’s delivered is a nice discussion for the technology providers to have, but not a point of consumer focus.”