Wednesday, February 22, 2006

Scobleizer on RSS Advertising

Scobleizer has a long post about RSS ads and more generally about generating traffic and making money as a content producer. Go check it out.

"Aside, there are at least three ways content owners today make money off of advertising:
  1. Show a banner ad when you visit the page (the content owner gets paid everytime you visit that page. For instance, I just went to cnn.com and there’s a banner ad there and they probably got a few cents from my visit.
  2. Click-to-pay advertising. You see all those Google ads all over the place? Chris Pirillo’s blog, for instance, has Google ads (so does Blog Herald). These sites only get paid if you actually click on the advertising. For instance, some of the words you click on can be worth up to $60 PER CLICK to Google and other advertising companies (like Mortgages).
  3. Interruptive advertising. News.com uses a lot of these kinds of ads. They are Flash movies that fly over the page, or pop up, or run across the page until you click their close or “skip” buttons. These are also paid by impression, or everytime you load the browser up."

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2 Comments:

Anonymous Anonymous said...

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February 28, 2006  
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