Why We Will Watch Mobile TV
More from the Red Herring on why mobile TV is going to be big.
From the article:
"Mobile TV has three unique benefits not available on any other media, he says. First, mobile telecom networks have a built-in payment mechanism. The Internet may be interactive, but if you want to buy something you have to give your credit card number or purchase e-cash on a system like PayPal. But on mobile telecom networks, payments can be built in at a click. Click-to-pay does not exist on any other mass media.
Second, mobile phones are always with us, unlike any other device. No other mass media is so often at our reach. Finally, mobile phones are now replaced at an average rate of 21 months globally. Consumers don’t replace PCs, TVs, radios, or MP3 players at such rapid rates, says Mr. Ahonen. “So when the Nokias and Motorolas and Samsungs decide to put this feature on our next phones, within only a few years we will all have them,” he says."
As to how the actual signal will be distributed, well that's still up for grabs.
"Mobile operators could choose to provide TV services over their own cellular networks, with no broadcast network interaction; operators could add overlay technologies called multimedia broadcast multicast service or broadcast and multicast service that enhance 3G services for broadcasting content; operators could be bypassed altogether by broadcast network operators for mobile broadcast TV, providing only an uplink; the mobile operators could take a leading role in broadcast TV, including some level of interaction with broadcast network services; or mobile operators and broadcasters could team as equal partners to take full advantage of the complementary nature of cellular and broadcast networks."
From the article:
"Mobile TV has three unique benefits not available on any other media, he says. First, mobile telecom networks have a built-in payment mechanism. The Internet may be interactive, but if you want to buy something you have to give your credit card number or purchase e-cash on a system like PayPal. But on mobile telecom networks, payments can be built in at a click. Click-to-pay does not exist on any other mass media.
Second, mobile phones are always with us, unlike any other device. No other mass media is so often at our reach. Finally, mobile phones are now replaced at an average rate of 21 months globally. Consumers don’t replace PCs, TVs, radios, or MP3 players at such rapid rates, says Mr. Ahonen. “So when the Nokias and Motorolas and Samsungs decide to put this feature on our next phones, within only a few years we will all have them,” he says."
As to how the actual signal will be distributed, well that's still up for grabs.
"Mobile operators could choose to provide TV services over their own cellular networks, with no broadcast network interaction; operators could add overlay technologies called multimedia broadcast multicast service or broadcast and multicast service that enhance 3G services for broadcasting content; operators could be bypassed altogether by broadcast network operators for mobile broadcast TV, providing only an uplink; the mobile operators could take a leading role in broadcast TV, including some level of interaction with broadcast network services; or mobile operators and broadcasters could team as equal partners to take full advantage of the complementary nature of cellular and broadcast networks."
posted by daniel davenport at 8:36 AM
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