Mobile In-Game Ads

From MocoNews, in-game ads hit the mobile platform.

From the post:

"IGA Worldwide and Exit Games have formed a partnership to integrate advertising in mobile games.

“Neutron, Exit Games’ leading multi-player solution for mobile phones, will be integrated with IGA Worldwide’s ad-serving platform the Radial Network, to enable advertisers to reach consumers via mobile games…Using Neutron game publishers can create in-game advertising that can be dynamically updated (DIGA) for mobile phone games running Java, BREW or Adobe Flash Lite. By using the Radial Network advertisers will be able to update, change, geo-target and receive detailed reports on their mobile campaigns.”