More TV is Dead

Via A VC, another post on the death of traditional broadcasting.

From Chartreuse: "The Big Problem: Why Paul Scrivens is Smarter than Les Moonves"

"Small is the new big.

Here’s the elephant over on your left:

Scrivs can give Les Moonves a run for his money in audience size and quality of programming.

Here’s the deal that’s keeping broadcast television alive.

The public is valuing new media much more than the old, but the advertisers still value the old.

But I wouldn’t worry too much about that.

Because their business is next."

From the comments:

"Broadcast TV has barely survived cable. How are they going to win when everybody has a channel?

Everybody thinks that the broadcasters lost. They are not really lost. They are looking for liferafts that are not there.

the real people who are lost are the advertisers. They are going to have to have to fundementally change to survive. That’s the elephant on the right."