Friday, March 03, 2006

Russell Buckley on Mobile Marketing

Russell notices that suddenly everyone is all a buzz about mobile ads. He points to this article from Reuters, "Phone, media firms see mobile ads soon."

Russell shares his ideas:

"Mobile “advertising” gives a too narrow focus. Reframe it. It’s mobile marketing.

Don’t just focus on video, unless it enhances your message. The right SMS/MMS/Game/Content can be many times more powerful that the best video footage. Not always, but often.

Stop restricting thinking to sponsored content - it’s only a small part of the solution. If you look at the marketing message as something you “make” the user consume, you’re missing the point. How can you engage the user to want to experience your communication?"

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