Thursday, May 18, 2006

Arbitron Internet and Multimedia 2006

Terry Heaton points to the new study from Arbitron.

From the report: (PDF)
  • There was a sharp increase in the number of Heavy on-demand media consumers compared with last year. In 2005, we classified 11% of consumers age 12 and older as Heavy on-demand media consumers, With advances in technology and increased changes in on-demand behavior this figure increased to 21% in 2006.
  • Consumers find cell phones and braodband Internet access the most "life changing" new technologies.
  • Given a choice between never using the Internet or never watching TV, four in 10 would choose to keep the Internet and eliminate television.
From the power point: (PDF)



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