Thursday, September 07, 2006

2007 Local Online Ad Spend

Borrell Associates has their 2007 Local Online Ad report. I just got the Executive Summary but the whole report is availble on the site.

From the summary:

"Local online advertising faces another banner year in 2007 as local businesses continue to seek new, more efficient ways to drive traffic to their Web sites and, ultimately, to their businesses. It will grow to a $7.7 billion category in 2007, reflecting 31.6 percent growth over 2006.

In the near term, online ad spending will continue to migrate toward more targeted forms of online advertising such as e-mail and paid search. We also expect to see local video advertising become a trackable category in 2007.

The biggest online ad opportunities currently revolve around real estate and automotive. Combined, these two categories comprise slightly more than one-third of all local online advertising."



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