Seven Deadly Sins: Advertising with Viral Videos

Will Video for Food offers the seven deadly sins of trying to use viral video for advertising.

From the post:

1. Make a white and brown cow.
2. Pretend you’re not advertising.
3. Spend a fortune on production.
4. Tell consumers instead of engage them.
5. Do a video contest because everyone else is.
6. Set unrealstic conversion metrics.
7. Throw in the towel and decide to just advertise around viral videos.
   

"There’s going to be a huge market for individual directors that can shoot viral videos for around $20-$50K, and it makes it much easier to get an ROI on viral video when you’re not having to recoup a big fixed-cost investment in production.

Of course an advertising agency will probably mark up the director’s fees by 500%."