The Problem with Monitizing New Media

chartreuse (BETA) weighs in on the idea of putting pre-roll ads in youtube...and the bigger problem with monitizing new media.

From the post:

"Part of the problem with the way many smart people are thinking is that it’s old.

They are trying to scale things like advertising the same way they always have.

The problem is that advertising is way behind the evolutionary curve.

Listen carefully.

I have said before, and will say it again. The problem with monetizing Web 2.0 enterprises is not a business model problem.

It’s a lack of forward thinking advertising agencies and advertisers.

They think the only way to get attention is to slap ads on stuff."