Thursday, October 19, 2006

Electric Sheep Make the New York Times

via We the Sheeple, The Electric Sheep Company is in the latest New York Times article about Second Life. Could there be any more buzz about Second Life?

From the Sheeple:

"Today however, The Electric Sheep Company has our first mention by name and quotes from CEO Sibley Verbeck. The article, A Virtual World but Real Money, does a good job laying out the commercial landscape and sheds a few details on our soon to be launched Sony/BMG (today) and Nissan projects. It also mentions ALoft, Reuters and Virtual Laguna Beach. The following sound-bite fails to capture how much we believe in the future of Virtual Worlds as the 3D web but it is something we hear from clients who want to stay ahead of the competition. "

From the NYT:

"Sibley Verbeck, chief executive of the Electric Sheep Company, a consultancy that designed the Aloft and Sony BMG projects, said the flurry of corporate interest stemmed from the 10 to 20 percent growth in the number of people who had gone into virtual worlds each month for the last three years. Though exact numbers are difficult to come by, the figure should top a few million by next year, he said.

The spread of these worlds, however, is limited by access to high-speed Internet connections and, in Second Life’s case, software that is challenging to master and only runs on certain models of computers.

“If it doesn’t crash and burn then it will become real,” he said. “So now’s the time to start experimenting and learning ahead of your competition."

Virtual world proponents — including a roster of Linden Labs investors that includes Jeffrey P. Bezos, the founder of; Mitchell D. Kapor, the software pioneer; and Pierre Omidyar, the eBay co-founder — say that the entire Internet is moving toward being a three-dimensional experience that will become more realistic as computing technology advances."

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