Bring Real Companies into Second Life

Rodica works at the Berkman Center for Internet and Society at the Harvard Law School. Her most recent project is assisting in setting up an open cyberlaw course taught in the fall of 2006 by Professor Charles Nesson.

She recently gave a presentation on how to bring real companies into Second Life:

Highlights from the post:

• "Know and understand consumers -- where are they? what do they do?
• Realize that your consumers -- a part of this generation and certainly coming generations-- are increasingly unpredictable.
• Second Life is a way to explore this trend, to really understand how people wish to be approached and how they wish to engage with brands."