Monday, November 13, 2006

Hunter Walker on Google Video Ads

Beet.tv has an interview with Hunter Walker who is working on Google's video ad product.

From the post:

"Hunter tells Beet.TV that Google will soon place ads in clips created by a variety of small producers and on select user-generated content. (I wonder if this will be in case for YouTube, but no one at Google will comment on YouTube matters until the transaction actually closes.)


Hunter also shared some insight into how Google Video searches video on the site. He outlined the three components: searching metadata or the text surrounding a post, community information meaning comments and rating of clips, and other sorts of content analysis including speech to text. He alludes to more edgy technology when he referred to processing "search signals that we fold into search ranking and discoverability."

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