Diversion: Nicholas Butterworth

Diversion is a just out of stealth mode broadband content play.

From the press release:

"Travelistic is a property of Diversion Media, a New York-based publisher of video destination sites for niche consumer audiences, with an initial focus on the travel, leisure, and recreation categories. Diversion's first website, Travelistic, offers the most videos of any travel site on the internet, with both professional and user-generated content combined with social media features.

Diversion plans to launch several additional sites in 2007, leveraging its proprietary platform and shared infrastructure to rapidly deploy compelling, engaging user experiences in robustly profitable niches. Diversion was founded in 2004 by former MTVi CEO Nicholas Butterworth. Diversion's technology team is led by former iFilm executive Tatum Lade."

Vallywag:

"After initially hinting that he was working on some sort of blog network, Butterworth and colleagues at his new firm, Diversion Media, launched Travelistic in late October. The site is billed as a YouTube for travel videos, with, one assumes, all the good and bad that concept brings immediately to mind."

Beet.tv:

"Beet.TV has learned that at least one online video company, Diversion Media, is using Amazon.com as its CDN, content distribution network. Amazon hosts the company's services and distributes video files globally."