MIT Technology Review: Joost another Youtube
Technology Review takes a look at Joost.
From the post:
"We're taking the next logical step in television," says Joost chief technology officer Dirk-Willem van Gulik. Joost, he says, combines the best parts of the television experience with the best parts of the Internet.
It's more than a fancy way to transfer files. The zippy, full-screen broadcasts and the browser allow users to change channels, search content, and receive recommendation lists. Eventually, the Joost browser will even allow software developers to create their own plug-ins. The service is free, and it's supported by one minute of targeted advertisements per hour.
Joost will compete with video services ranging from YouTube to Netflix's newly announced download service, and even with traditional cable companies like Time-Warner.
Joost also faces a number of practical and technical challenges. "The popularization of P2P content sharing via Gnutella/Kazaa has already been extremely expensive for ISPs, and the advent of Joost can take bandwidth utilization … to another level entirely," says Zhao.
The service must also prove to content providers that Joost really is a "piracy-proof Internet platform," a claim made in one of the company's press releases.
For now, the future of Joost hinges on what kind of content it is able to license and support with its advertising-based model. "
From the post:"We're taking the next logical step in television," says Joost chief technology officer Dirk-Willem van Gulik. Joost, he says, combines the best parts of the television experience with the best parts of the Internet.
It's more than a fancy way to transfer files. The zippy, full-screen broadcasts and the browser allow users to change channels, search content, and receive recommendation lists. Eventually, the Joost browser will even allow software developers to create their own plug-ins. The service is free, and it's supported by one minute of targeted advertisements per hour.
Joost will compete with video services ranging from YouTube to Netflix's newly announced download service, and even with traditional cable companies like Time-Warner.
Joost also faces a number of practical and technical challenges. "The popularization of P2P content sharing via Gnutella/Kazaa has already been extremely expensive for ISPs, and the advent of Joost can take bandwidth utilization … to another level entirely," says Zhao.
The service must also prove to content providers that Joost really is a "piracy-proof Internet platform," a claim made in one of the company's press releases.
For now, the future of Joost hinges on what kind of content it is able to license and support with its advertising-based model. "
posted by daniel davenport at 11:41 AM
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