Youtubers Watch Less TV

via Lost Remote, a Harris Interactive study finds that Youtube watchers view less regular television.

From the press release:

"Over four in 10 (42%) online U.S. adults say they have watched a video at YouTube, and 14 percent say they visit the site frequently. Almost one in three (32%) of these frequent YouTube users say they are watching less TV as a result of the time they spend there.

Of all frequent YouTube users, two-thirds (66%) claim they are sacrificing other activities when on YouTube. Although their visits to the site are most likely to have been at the expense of visiting other websites

• (36%), time spent watching TV is next most likely to have taken a hit
• (32%). YouTube also cuts into email and other online social networking
• (20%), work/homework (19%), playing video games (15%), watching DVD(s)
• (12%) and even spending time with friends and family in person (12%)."

ONLINE VIDEO VIEWERSHIP

"Have you ever watched videos online from any of the following places?"

Base: U.S. adults

	Adults	Ages 18 to 24	Ages 25 to 29	Ages 30 to 39	Ages 40 to 49	Ages 50 to 64	Ages 65 and over
	%	%	%	%	%	%	%
Yes	74	85	87	76	78	62	56
YouTube	42	73	55	44	45	23	13
Television network (e.g. ABC.com)	41	35	51	39	47	39	31
News site (e.g. CNN.com)	35	27	40	36	42	32	32
Yahoo	25	30	33	26	29	18	13
Google	24	38	30	22	24	19	14
MySpace	19	45	33	19	16	7	3
iTunes	7	16	9	8	5	3	1
Somewhere else	19	19	15	24	19	17	16
No, I have never watched a video online	26	15	13	24	22	38	44